The promotional products industry is powered by thousands of distributors – most of them small businesses serving clients in their towns, cities and regions. For companies of every size, understanding the local sales landscape is essential for spotting opportunities and gauging growth potential.
That’s where ASI Media’s exclusive State and Regional Sales Report comes in. Drawing on multiple metrics, ASI Research has calculated promotional products sales by state and Washington, D.C., providing a comprehensive snapshot of the market.
This year’s results reveal a stable national picture: While only three states recorded growth of 5% or more, just six experienced declines in 2024. Most states instead posted slow but steady gains that mirror both the overall North American promo industry and the broader U.S. economy.
Growth by region was tightly grouped, with the South, West and East separated by only a tenth of a percentage point. All four regions demonstrated consistent performance and point to a wealth of opportunities for distributors to expand their businesses.
See where your state ranks this year in the ASI Media 2025 State and Regional Sales Report, and how your region is playing a part in growing the promo industry.
View the comprehensive study, with data provided by Nate Kucsma, on ASI Central.
