If there’s one universal truth in leadership, especially in the print industry it’s this: it’s awfully hard to lead others when you’re still trying to lead yourself. You can have the title, the corner office, the decades of experience, and the reputation for “knowing print,” but if your habits, mindset, and beliefs aren’t evolving, your team will feel the ceiling long before you see it.
And in our industry, the ceiling comes fast.
Because let’s be honest, in printing “knowing everything” isn’t just unrealistic… it’s borderline comical. Between new press technology, workflow automation, MIS upgrades, paper market changes, supply chain unpredictability, sustainability demands, data-driven marketing, and clients who expect Amazon-level service with local-shop charm… being a know-it-all is a full-time job you will never finish.
That’s why the print leaders who consistently win aren’t the ones with the longest résumé. They’re the ones with the widest perspective. They learn faster, unlearn faster, and surround themselves with people who challenge them, not just nod politely in meetings. No echo chambers!
Read this full feature on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
