Candidates are not coming in cold. Research from Indeed Hiring Lab (2024) shows that job seekers routinely research companies before applying, including visiting company websites and reviewing content about workplace experience. According to Glassdoor (2024), 86% of job seekers read company reviews and ratings before making a decision.
And what they see, or do not see on your website, shapes that decision.
That decision is not based on services. It’s based on whether they can see themselves there.
Visual content plays a direct role in that. LinkedIn Talent Trends data (2024–2025) shows that candidates engage more with employee-generated and behind-the-scenes content, and that video and authentic workplace content increase engagement and applications.
If a job listing sparks interest, candidates look for content that shows what it is like to be part of the team.
Seeing the work environment matters. Not just reading about it.
Most print websites are built to sell services. But if you also want to attract people to work with you, your website has another responsibility.
Read the rest of this article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
