Imagine selling a product everyone needs and everyone buys.
That’s promo.
Sure makes the task of finding a prospect easy. Just look for two qualities: a pulse and a checkbook.
But in time you learn two lessons that help you limit your search—identifying your target market and narrowing in on your message.
There’s a lot I can teach you about selling promotional products and branded apparel but these two things are up to you and it’s only by trial and error that you get your answers.
Read this full article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
