Key Takeaways
• Counselor Top 40 supplier SanMar (asi/84863) will add Flexfit as a standalone headwear offering to its fall 2026 portfolio, making eight Flexfit cap styles available to customers.
• Known for pioneering stretch-to-fit headwear technology, Flexfit has partnered with SanMar for more than 20 years but will now have a dedicated branded lineup available through the supplier.
SanMar (asi/84863) will add Flexfit as a standalone offering in its fall 2026 portfolio, the Counselor Top 40 supplier announced.
The headwear brand, which is known as the originator of stretch-to-fit technology, has partnered with SanMar for over 20 years, but eight of Flexfit’s caps will now be available to SanMar customers. The lineup includes Flexfit 110 and Flexfit Delta, among other styles.
“For over three decades, Flexfit has redefined comfort and performance in headwear,” said Paul Park, CEO of Flexfit. “We’re excited to bring our legacy of innovation and craftsmanship to even more customers across the country through our partnership with SanMar. Together, we look forward to delivering premium headwear that gives brands, businesses and individuals the confidence of exceptional fit, comfort and quality.”
Designed by headwear brand Yupoong in 1994, Flexfit’s stretch-to-fit headwear features a polyurethane spandex woven sweatband that offers fitting choices and comfort technology, according to the brand’s website.
SanMar ranks first in Counselor’s most recent list of the top suppliers in the industry, with 2025 North American promotional products revenue of $4.1 billion.
