According to the 2026 ASI Ad Impressions Study, release by ASI Research, “78% of U.S. consumers would keep a promo item because it’s useful.” On top of that, 85% of consumers say they “would have a more favorable impression of the advertiser after receiving a promotional power bank, while 81% say it would be “useful to have.”
The usability and longevity of a promotional product matter, especially in a day and age where consumers continue to be more conscious of consumption. Tech products continue to hold value because they hit both these marks. When was the last time you bought a USB drive? You probably can’t remember because companies give them out like candy at events and trade shows – and for good reason. They’re useful. The same goes for power banks, Bluetooth speakers, and headphones. We live in a digital world, and accessories that serve this lifestyle will continue to see impressions.
Tech accessories hold value, and the decoration method used to personalize those accessories should too. Laser engraving offers an elevated look and feel to take any tech product to the next level. We chatted with Trotec Laser and Counselor Top 40 supplier SnugZ USA (asi/88060) to get their thoughts on the topic.
Read this full article on Promo Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
