It is 35 degrees and raining. The drops are visible only when they fall in front of the glowing sodium street lights, which illuminate each particle of precipitation so they look like thin laser beams on their way to the ground. Ripples chaotically distort the surfaces of puddles on the sidewalks and in the gutters. The rain is the only sound until a figure approaches with steady, hard breathing. The sneakers flash white as they rise and fall from the pavement. Passing, the runner steps in a puddle, splashing a parked car.
Americans are obsessive about exercise. Working out is a way of life for many and taken to a science by apparel and equipment designers. Beyond the true enthusiasts, there are many others looking to improve their physique. There are plenty of extra pounds end-users will be
trying to burn off now that the holiday season has ended. With New Year’s resolutions still in effect, January is the perfect time to think about workout gear and related items, and their place in the promotional
products industry.
Losing weight and getting (or staying) in shape has never been easy. End-users will be happy to receive items that will assist them in the tireless quest to be healthy and happy. There are as many exercise practices and sports as there are people, so distributors can choose from a wide range of suitable products. Everything from socks and sandals to water and weights can be considered workout items. Each sport has its own vast selection of
necessary equipment. Here are a few ideas to help distributors build a sweat for the next sale.
