“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”
Leo Burnett – advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger.
Simply stated, the promotional products industry is fun. Walking around the Promotions East show in Atlantic City, N.J., earlier this month, the fun and comraderie of all those involved was surprisingly evident. While competition in the industry is fierce—one gentleman at the show actually described it as “canabalisitic at times”—the joy, laughter and telling of tall tales by old friends who have been “duking it out” to gain new business over the course of years could be heard in almost every booth.
If you couldn’t make it to the Promotions East show, log onto www.PMDM.com and view Promotional Marketing magazine’s new online webisode series. “What Makes A Hot Product Hot!” makes its debut on our Web site this month, as well as interviews with industry heavy hitters direct from the trade show floor.
Innovation, creativity, skilled customer service and determination are the keys to success in the promotional products world. If these elements are alive in your business then cut-throat tactics become unnecessary and the “fun in business” can truly be enjoyed.
And speaking of fun, beginning in this month’s issue of Promotional Marketing, we have hidden our logo somewhere on the cover. We invite our readership to hunt around the graphics, and the first 50 readers who find the PM Group Logo and drop us an e-mail at [email protected] will receive a prize.
Happy Hunting!
Nichole Stella
Editorial Director
