hile many people have attributed changes in temperature, increases in the damages caused by sunlight, loss of species and destruction of various ecosystems to pollution and human interference, there is another almost entirely undocumented and unstudied change in the world that is having equally devastating consequences: The speed at which time passes is increasing. While a year still contains 365 days, and a day 24 hours, somehow it diminishes, and there is less time in time. It may seem an outrageous claim, but evidence exists and is visible to everyone. Case in point: The holiday season is almost here yet again, and most people will undoubtedly say, “Didn’t we just do this?” And the answer is “yes.”
Having the holidays arrive more quickly isn’t necessarily a bad thing, of course. People smile a little brighter and are a little nicer during the holidays, and businesses across the board boom. Food, family and friends are enjoyed a little more and it shows. It is a lot of work, and a lot of preparation, but there is a reason people look forward to December every year. Giving and receiving gifts has become synonymous with the time of year, and members of the premiums and incentives industry are experts when it comes to giving.
Businesses wish to participate in the festivities as much as do people, and it has become expected of corporations to show their thanks to both employees and customers. From small presents to extravagant shows of appreciation, the educated distributor can locate and provide the right gift for any market. Many of the major suppliers in the industry have provided items from an assortment of areas to suit whatever need a client may have. Even if all that is required is a simple promotion unrelated to the holiday season, the following pages will have plenty of options from which to choose. And if a proper gift is required, all the better, as those are included as well.
Perhaps time hasn’t changed, and people are just more anxious for the positive feelings associated with gifting. Whatever the case, there is certainly a strong push to get the season under way early every year. Perhaps that is why candy canes start to appear in stores in September and garland can be seen adorning street lights the day after Halloween, and why there is such reluctance to let go come January 1. At least it explains why the neighbors two houses down don’t throw out their Christmas tree until June.
