We’re now only a month away from PRINTING United Expo (Oct. 22-24, Orlando, Florida) and if you’re anything like me, you’re already making your plan for the booths you want to visit, the people you want to catch up with, and the educational sessions you know you don’t want to miss.
There are more than 75 educational sessions to choose from, but here are four suggestions to get you started.
Optimizing Your Postage Spending with USPS Promotions and Incentives
As postage costs rise, it’s crucial for print service providers (PSPs) to take advantage of postal promotions and cost savings when available. At noon on opening day of the Expo, there will be a session hosted by Leanne Herman, director of Postal Affairs at Sepire, and Glen Swyers, director of Marketing Integration at Imagine Group. Herman and Swyers will give an overview of the USPS Promotions and Mail Growth Incentive program; they will take a deep dive into what qualifies; and they will explore how to effectively combine Mail Growth Incentives with promotional discounts to maximize your savings.
Read this full feature on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
