TIP 4—REMEMBER THE STRENGTH OF THE SENSES
AJ: “The human senses of smell and taste are among the strongest tied to memory, and you have a powerful advertising medium [in edible products] not found anywhere or with anything else.”
Remember: Olfactory sensation or the sense of smell, is extremely powerful. It has a strong connection to emotion and memory. In an article published in Psychology Today, titled “The Emotional Power of Smell”, Bruce Turetsky, a University of Pennsylvania associate psychiatry professor explained different scents may “have a greater ability to bring up an emotional memory in you than seeing a picture or hearing a voice.” Keep that strength and power in mind when selling edible promotions. The positive feelings associated with food offers a powerful promotional message.
