2009 Restaurant Industry Overview
Sales: $566 Billion—Nearly 50% of the American food dollar is spent in food service
Locations: 945,000—More than 7 out of 10 eating-and-drinking places are single-unit (independent) operators
Employees: 13 million—This industry is the largest employer besides government
Expected to add 2 million jobs over the next decade
Where to start a service industry/restaurant uniform sales campaigns:
- Restaurants, fast food, fine dining, bars
- Education facilities
- Healthcare, hospitals and elder care facilities
- Managed services, event venues and vending companies
- Hospitality venues and lodging
Sales tips and ideas:
- A greater ability to change uniforms or colors exists when a location is just opening
- Make sure your client knows his staff represents the whole restaurant
- Build a partnership by making sure good service is part of the deal! For example, follow up on your accounts to make sure uniforms are performing as expected and to get reorders
- Check out what chains are headquartered in your area.
- Schedule your call before 11 or after 2
- Prospects may be among your current customers or present in a new market
Why Sell Restaurant Uniforms?
- Repeat business for multiple income streams
- Higher-quality uniform apparel available in our industry
- Personalized and corporate logos add value to uniform garments
- Tops, bottoms, coverings and accessories are also needed per location
- Strong emphasis on brand and unique look per restaurant
