Amazon introduced the Dash Replenishment devices in March by launching the product-branded plastic buttons. Now, the devices, which allow users to press a button to reorder items without having to log onto the site, are live. The buttons are branded based on the items users are buying, such as Tide or General Electric.
According to PYMNTS.com, new brands have joined the initiative, such as Purell and Whirlpool.
“With Amazon Dash Replenishment, we want to make customers’ lives even easier so they won’t run out of items, like laundry detergent, pet food or printer ink, again,” Daniel Rausch, director of Amazon devices, told PYMNTS.com. “Customers simply activate Dash Replenishment when they are setting up their connected device, and then rely on Amazon to automatically deliver those everyday essentials.”
Do you think branded, e-commerce items like this will become more prevalent in the future? Let us know in the comment section.
