Bullet Line, Miami, a member of Polyconcept North America, the second-largest supplier of hard goods within the promotional products industry, is celebrating its 30-year anniversary in 2010 with a new corporate identity–complete with a new logo, tag line, and name. Founded as Sun Manufacturing Corporation in 1980, the company had become synonymous with the name of its industry-first rush service, originally called “Bullet Line.” The company name was officially changed to Bullet Line in 2003. Next year, the company will make a similar change and adopt the name Bullet, as it is widely known among its customer base.
For its new tag line, Bullet selected “Right On Target” to reflect a renewed focus on what the company feels its customers have always come to it for—the right products, at the right prices, at the right speed.
“We’re excited about the new look for Bullet, which verbally and visually reflects the essence of the brand so clearly,” reported Leanne Finney, director of marketing for Polyconcept North America. “Our hope is that the new branding elements reinforce to our customers our commitment to offering the products, prices, and service that are right on target for their businesses.”
The new logo, tag line, and corporate colors that accompany the brand relaunch will be reflected in Bullet marketing materials, including the 2010 catalog and a redesigned Web site that will launch in January.
About Bullet
For nearly three decades, Bullet has been known for its innovations in the promotional products industry. Located in Miami and serving more than 9,000 distributors worldwide, Bullet covers promotional categories that include insulated thermal mugs, portfolios, writing instruments, tote bags, clocks, flashlights and Bullet private label headwear.
For more information on Bullet, visit www.bulletline.com.
