Charles River Apparel, Sharon, Mass., has launched the video component of its 2014 advertising campaign, “Look Good, Feel Good, Charles River Apparel,” designed to represent how consumers embrace a sense of comfort and fashionable flair when wearing Charles River Apparel styles.
“We wanted to create a lasting visual that captures the essence of our styles and New England heritage.” Vanessa Keefe, Charles Rivers’ vice president of marketing, said. “Each shot was carefully selected to showcase the many facets and versatility of our product line, as well as a look at the making and delivery of our products behind the scenes.”
Jump Cut Entertainment shot and produced the one-minute video over seven days in various Boston locales, including along the Charles River and at its headquarters that are just south of the city. President and owner Barry Lipsett, in addition to employees and their families, models and members of Boston’s community rowing group appear in the ad, which will appear on Charles River’s website, at trade shows and on the traveling sales team’s iPads.
More videos are in the works. Dozens of individual product videos will allow customers to get a closer look at products while other videos will showcase Charles River’s custom decorating capabilities and warehouse technologies.
For more information, visit www.charlesriverapparel.com
