On July 29, 2014, Charles River Apparel, Sharon, Mass., announced that The Telly Awards has named the company a Bronze winner in the 35th Annual Telly Awards for the company’s piece titled “Look Good. Feel Good. Charles River Apparel.” Charles River Apparel’s brand video was selected from over 12,000 entries from all 50 states and numerous countries.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs; the finest video and film productions; and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Charles River Apparel’s accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”
Produced by Los Angeles‐based company Jump Cut Entertainment, Charles River Apparel’s video was created in conjunction with the company’s “Look Good. Feel Good.” campaign. This 60-second video was shot over a period of 7 days in various Boston locations, including along the Charles River and at the company’s Sharon, Mass., headquarters. The 20+ hours of footage utilized professional models, Charles River employees and their children, members of Boston’s Community Rowing Club, and even a cameo by Charles River’s president and owner, Barry Lipsett.
“We wanted to create a lasting visual that captures the essence of our styles and New England heritage,” said Vanessa Keefe, vice president of marketing for Charles River Apparel. “Each shot was carefully selected to showcase the many facets and versatility of our product line, as well as a look at the making and delivery of our products behind the scenes.”
To view the video in its entirety, visit www.charlesriverapparel.com or vimeo.com/83881143. To find out more about the Telly Awards, visit www.tellyawards.com.
