Direct Mail on the Brain

Well, it happened again.

I was sitting in a doctor’s office the other day, reading a book while waiting for an appointment, and I overhear the person next to me on their phone quickly switching from some furious texting to a voice call, then to checking their email or texts, and then finally watching a movie. (Note: I wasn’t nosy enough to see what it was, but I have observed folks watching Marvel movies).

I see this kind of thing a lot at the airport when I’m waiting for a flight or standing in line at the supermarket. We have only so many hours a day, but the time we spend multitasking all of the functions carried out by our devices continues to grow. Three and a half hours every day, according to one source.

Neuroscience studies may not provide clear evidence that smartphones have a long-term negative effect on the brain, at least for adults. But some research says that all that scrolling and staring each day is bad for cognition.

What this means is that we gather and process information by using our senses: listening, talking, reading, watching, and feeling. We also draw on our experiences to form an understanding of a brand, a service, or a product.

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