Raising postage rates hasn’t exactly been a popular move among marketers and print service providers (PSPs) in the last few years. Last July’s USPS increase alone averaged 7.8%, which is why the decision not to raise prices this month is such a welcome reprieve. There are all kinds of strategies you can pursue to achieve efficiencies and control your costs for your direct mail campaigns. But wait — there’s always more!
As in past years, the USPS is running a promotions program to incentivize marketers to use innovative mailing solutions to improve their customer engagement, and boost their return on investment (ROI) along the way.
With postage rates all but certain to go up in July, there’s no better time for your customers to take advantage of discounts that push the envelope (apologies for the pun) and save you money. To maximize the benefits of these promotions, start planning now.
Three promotions were carried over from last year, and two previous programs have been retooled. Also, the long-standing and very successful Informed Delivery promo has been reclassified as an “Add-On”, and is joined by a promotion for Sustainability.
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