ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.
Read the previous entries in our End-Buyer research series.
This week’s research focuses on male end-buyers. ASI Research’s most recent Ad Impressions study found that performance wear, writing instruments and polos were among the most influential promo items for men – and that was reflected in our end-buyers’ responses about their favorite promo items, from jackets to polos with pockets.
Male promotional products end-buyers are also one of the industry’s biggest proponents, according to ASI Research’s findings, with 95% of them – more than other demographics – reporting that they view promotional products and apparel as an effective medium for improving brand awareness.
Click here for a PDF of this infographic.
