Chicago-based Flowers Communications Group (FCG), the top-rated, Chicago-based PR agency specializing in award-winning multicultural integrated marketing communications, welcomed back into the fold Rashada Whitehead as senior vice president and managing director. Whitehead, returning to FCG after nearly four years with Chicago’s GolinHarris agency, was responsible for helping to lead brand strategy and account management for the McDonald’s Corp. global and U.S. business efforts, notably its sponsorship activation of the 2008 Olympic Games in Beijing, China.
In her previous capacity with FCG, she helped manage and lead a host of agency accounts, among them Lawry’s Foods, Miller Brewing Co., Merisant/Equal Sweetener, Washington Mutual Bank and Altria Group Inc., executing communications strategies and programming for each in more than 20 U.S. markets.
“Returning to FCG provides a tremendous and unique opportunity for me to bring to life my passion for diverse, multicultural communications, strategy management and entrepreneurship,” said Whitehead. “I am looking forward to helping shape the road ahead at FCG and the industry overall.”
FCG also announced the simultaneous appointment of Christina Crawford as account group supervisor, coming to the agency after two years at GolinHarris as an account supervisor in the corporate communications group, working with global clients such as the Dow Chemical Company, Wrigley and BP.
About Flowers Communications Group:
Flowers Communications Group was founded in 1991 with a mission to provide quality public relations and marketing programs to reach and respect the African-American and Hispanic markets. FCG is an independent, minority and MBE/WBE integrated marketing, multicultural marketing communications firm.
