Direct mail remains a powerful tool, offering something that no digital channel can replicate: the power of touch. As humans, we are wired to respond to tactile experiences, and this inherent need can elevate your direct mail campaigns. When designed thoughtfully, tactile mail creates memorable and shareable experiences. It’s not just about sending mail — it’s about creating a physical connection.
Let’s explore how to harness the power of touch with your direct mail pieces in today’s marketing landscape.
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