From SEO to GEO – How Search Is Changing for the Print Industry

There was a time when SEO was simple.

In the 1990s, ranking on search engines required little more than stuffing keywords onto a page, building a few backlinks, and waiting for Google to take notice. People searched in simple ways,  “flyer printing,” “local print shop,” or “business cards,” and search engines matched those queries with static, keyword-heavy content.

That era is long gone!

Search behavior has become significantly more sophisticated. Users now expect context-aware results. Search engines factor in intent, location, timing, and even behavioral signals to return the most relevant answers, not just the most optimized pages.

Read the rest of this feature on Printing Impressions.

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