Sterling, Illinois-based HALO/Lee Wayne announced the affiliation of the Louis Bull Promotions Company, a promotional products distributor based in Fort Worth, Texas. Louis Bull’s six-member sales team will join HALO/Lee Wayne, selling under the Lee Wayne brand.
According to Dale Limes, HALO/Lee Wayne senior vice president of sales, “The Louis Bull team has established an incredible reputation in the Fort Worth market over the past 56 years. Our strategy is to partner with powerful regional distributors like Louis Bull that share our passion for profitable growth through hard work and innovative ideas.” Bob Venable, Louis Bull Promotions Company president, noted, “HALO/Lee Wayne’s financial strength and industry position will mean greater value and expanded service for our customers. We will be able to offer more marketing tools and better order support. We will also be able to attract high-performing sales professionals in North Texas with this affiliation.”
Operational responsibilities for Louis Bull Promotional Products will be transitioned to HALO/Lee Wayne’s operational headquarters in Sterling, Illinois immediately.
About HALO/Lee Wayne:
HALO/Lee Wayne, based in Sterling, Ill., is a leading promotional products distributor in the $18 billion per year promotional products industry. The company manages two brands—HALO Branded Solutions and the Lee Wayne Corporation—with a large and growing sales force that offers the best and most competitively priced promotional products supported by world-class operations and customer service.
