If you’re reading this, there’s a good chance you’re already thinking about holiday orders. During the holiday season, the presses are humming, the emails are flying, and every customer wants their job “yesterday.” It’s exciting — and exhausting.
The problem? In the middle of all that chaos, it’s easy to let your sales process slide. You get stuck in reactive mode, putting out fires, and before you know it, January hits and you’re staring down a slow season with nothing in the pipeline.
It doesn’t have to be that way. With a few deliberate moves right now, you can keep your shop organized, your customers happy, and your revenue steady even after the holiday madness dies down.
Here’s what to focus on.
No. 1 – Guard Your Sales Process Like Your Profit Depends on It (Because It Does)
When things get busy, sales discipline is usually the first thing to go. Calls go unanswered, quotes sit in inboxes, and follow-ups get pushed to “later.”
That’s how chaos creeps in. Not because the orders are there, but because the process breaks.
If you want to avoid the “we dropped the ball” conversations in December, you need to:
- Assign someone to own the sales process daily, even if it’s not you. This could be a dedicated sales rep, your most organized customer service person, or even a virtual assistant (VA) who tracks opportunities in the CRM, monitors response times, and nudges the right people.
- Stick to your CRM religiously. Every call, every quote, every note goes in. No exceptions.
- Have a same-day follow-up rule for all new inquiries, busy season or not.
Your customers can forgive small delays in production; they won’t forgive feeling ignored.
Read all six tips on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
