Promotional products packages — multiple promo items in a cohesive bundle — can elevate typical giveaways. They’re also a savvy way for screen printers and other decorators to diversify their offerings beyond apparel and upsell to existing clients.
There’s room to experiment with creative packaging and design choices, which, if done correctly, can leave a lasting impression on the end-user. Here’s a guide for assembling a winning promo package, along with tips from industry experts on how to make such merch bundles stand out.
Choosing the Right Package and Products
Promo packages will vary depending on what the client wants to achieve. Product selection, design, presentation, and delivery are all factors to keep in mind that can change based on the end goal.
If a brand wants to elevate how it’s perceived, it may choose to spend its budget on higher-end products like headphones or speakers, which can be presented in sleek or minimal packaging. But if employee retention is the goal, a company may put more care into personalizing the items to show they understand their employees.
Being intentional about the purpose of the package can make recipients feel like they’re a part of something larger, rather than getting random items that don’t have ties to the company, says Dominique Volker, president of New York-based promo distributor Whitestone. “A lot of it just goes into brand identity,” she says. “You’re going to want to tie in different design elements and different pieces of the brand to bring the cohesion.”
Another factor to consider is how a package will be delivered. While new-hire kits are typically given out in person, the rise in remote work means those types of bundles are increasingly delivered directly to someone’s house.
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