Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services.
“Our product pages aren’t ranking,” she said. “We heard we should ‘add keyphrases to our copy,’ but we’re afraid that keyphrases will make the copy sound spammy.”
Ah, yes, the old “keyphrases are bad” myth. If this was expressed in a mathematical equation, it would look something like this:
Click here to read the entire post on Targetmarketingmag.com.
