Wide-format printers are already creating stunning graphics and visuals for immersive experiences for their clients — why not help build them, too? Because, let’s face it, in this industry, standing out is key, and one way you do so is by adding fabrication to your list of services.
It’s All About Being a ‘One-Stop-Shop’
Even if you’re tired of hearing the phrase “one-stop-shop,” the reality is, it’s not going away anytime soon. Jason Ahart, vice president of production operations for Franklin Park, Illinois-based Moss, explains that customers today really need that “one person” they can go to for everything they need — and if you can do that, it will set you apart from your competitors.
“Customers, now more than ever, need more of that one-stop-shop,” Ahart says. “They need that all-in-one solution, and for the printers to be able to provide the solution in the shortened lead times that we have. They really need to be able to provide anything and everything [that may be requested].”
Currently, Moss utilizes a variety of different fabrication materials, including aluminum, wood, sign foam, and acrylic.
Connor Miller, the director of sales for Print Wisconsin in Stanley, Wisconsin, echoes a similar sentiment.
Read the rest of this feature on Wide-Format Impressions.
