Key Takeaways
• Counselor Top 40 distributor ASB (asi/120075) has appointed industry veteran Kirk Ross as director of partnership growth to help expand the company’s distributor partner network.
• Ross brings almost four decades of industry experience, most recently as executive vice president at ACS Affiliate Services.
ASB (asi/120075) has a new director of partnership growth.
The Counselor Top 40 distributor announced the appointment of Kirk Ross to the role. Ross comes to the Glenwood, MN-based firm with nearly four decades of promo industry experience.
In the new consultant-level role, Kirk will partner with ASB’s leadership team to help expand and strengthen its distributor partner network. He will focus on fostering distributor relationships and supporting continued growth within ASB while helping identify new opportunities.
“I am truly grateful and excited to partner with ASB in this consulting and growth-focused role,” Ross said. “Their leadership, internal culture and longevity are unparalleled. By leveraging my industry knowledge and long-standing relationships, I look forward to helping expand ASB’s distributor network and welcoming new sales partners into the ASB family.”
Ross began his career in the promotional products industry as a sales manager at Awardcraft (asi/37650) in 1988 and has since gone on to hold various sales leadership roles at several promo companies, including Counselor Top 40 supplier Starline (asi/89320), Towel Specialties (asi/91605) and former Counselor Top 40 distributor AIA Corporation, which was acquired by Counselor Top 40 distributor iPROMOTEu (asi/232119) in 2024. Most recently, he was the executive vice president of ACS Affiliate Services, where he served for almost five years.
“Kirk and ASB have had a close relationship for a number of years during his time in our industry,” said Justin Zavadil, CEO and president of ASB and a member of Counselor’s Power 50 list. “He has an incredible reputation, and we are so pleased he’s made the decision to work directly with us to help grow the American family.”
Based on North American promotional products revenue of $325.1 million, ASB ranks 12th on Counselor’s most recent list of the largest distributors in the industry. New rankings are due out later this month.
