Leed’s, Pittsburgh, is incorporating the catchy “Make it Yours” tagline with the company’s recognizable red swirl. The new tagline will be featured on the 2007 catalog and infused throughout the organization.
According to company personnel, “Make it yours” embodies the core concept of taking a promotional product and putting a company’s logo on it, thus personalizing it. In addition, the company says the mantra conveys its focus on creating customer-centric services, policies and products so that “Leed’s customers can utilize them and adopt them as their own.”
Jeff Brown, vice president of product development and marketing, said the tagline is “multi-dimensional, tying our stellar customer service with our outstanding line of products and brands. It will help us create a strong brand platform for all who see and touch Leed’s.”
For more information, call (800) 860-1555 or visit www.leedsworld.com.
