Key Takeaways
• Price Stability: Ninja Transfers (asi/73060) announced it will not increase prices on its DTF transfers through the end of the year, despite supply chain uncertainties and tariffs, to support its customers.
• New Programs: The company introduced new initiatives, including a Cumulated Discounted Pricing model and a rewards program, to make DTF printing more accessible and affordable for a wide range of decorators
Ninja Transfers (asi/73060), a print provider of direct-to-film (DTF) products, announced this week that it will not increase prices on any of its DTF transfers through the end of the year, despite supply chain uncertainty from tariffs.
“Our mission has always been to empower creators, entrepreneurs and businesses by providing top-quality DTF transfers at accessible prices,” said Victor Ilisco, director of business development for the Philadelphia-based printer. “Even as external economic pressures mount, we believe in absorbing these challenges to ensure our customers can continue to thrive without the added burden of increased costs.”
In the promotional hard goods and apparel space, the effects of the tariffs have been a little clearer, as most of the products in the industry are imported from heavily affected countries like China. In print, however, domestic manufacturing is a bit more commonplace.
That said, PRINTING United Alliance, a strategic partner with ASI, found in a survey of 250 printers that 66% believe that the tariffs would increase operating costs, and 61% believed that they would reduce profit margins.
In addition to freezing its prices, Ninja also announced new programs to make DTF printing more accessible to decorators ranging from full-time companies to hobbyists and “side-hustlers” through its Cumulated Discounted Pricing model, which rewards customers with increasing discounts based on total purchasing volume. The company also introduced a new rewards program, which includes discounts on future orders.
