Picnic Time Inc., Moorpark, Calif., announced on May 3, 2012, that it was named an official licensee of the National Basketball Association (NBA), effective April 25, 2012. This timely addition of licensed NBA products extends the official sports lineup for Picnic Time’s significant pre-existing licensed goods, which include items from the NFL, 96 NCAA universities and Coca-Cola.
“This is an exciting addition to our group of licensors,” said Scott McCormack, director of sales and marketing. “We are very proud to join a very select group of companies that are licensed to sell products carrying NBA team marks.”
Picnic Time will be offering the NBA items thorugh current channels of distribution as well as new markets. The license includes all 30 teams, the NBA playoffs and the NBA finals.
For more information, visit www.picnicpromotions.com.
