Promotional Products Association International (PPAI), Irving, Texas, is publishing a draft of its Strategic Foresight Playbook, a step-by-step process for implementing strategic foresight and operational excellence for promotional products industry businesses. Draft copies will be distributed for review and comment to key volunteer groups during The PPAI Expo 2018 in Las Vegas. The final Strategic Foresight Playbook will be available to PPAI members this spring in print, for print-on-demand and online.
“The playbook is an integral part of how promotional products businesses can use engagement strategies, competitive intelligence and measurement when making decisions today while supporting and shaping our industry’s future for tomorrow,” said Paul Bellantone, CAE, PPAI, president and CEO. “We expect this book to be an essential resource for promotional products companies in achieving their strategic goals. It includes not only an introductory overview of strategic foresight but also discusses many complex business issues and provides practical ‘plays’ for future success.”
The playbook presents an overview of strategic foresight and provides industry businesses a number of “plays” to help with its application. The collection of activities will help companies spot emerging trends, prepare for disruption and plan for change and innovation to be more prepared to succeed in the future. It includes an overview of strategic foresight, a four-step process for company positioning and finding your market niche, as well as the plays—a group of useful tools and “how-to” approaches for planning, execution and investment measurement.
For more information about PPAI, visit www.ppai.org.
