After 34 years servicing the industry, New Products International (NPI) had to close its doors. Since its inception in 1976, NPI has been recognized as an industry leader in innovation and product development. The company headquarters were located in Chestnut Ridge, New York.
“We had a series of potential successors to New Products Int. and we chose Premium Promo USA, because we wanted to have a reliable company and one that would continue to provide excellent products, service and customer care,” said Giora Tamir, former NPI President.
Said Guy Jacobs, Premium Promo USA president and CEO, “We will carry most of NPI lines and we have several exciting new lines slated for release in August, and this will be our focus for the future.”
Most of the Branded products NPI carried will be offered by Premium Promo, such as Seiko, Citizen, Pulsar, Movado, Bulova, Tommy Hilfiger and ESQ. watches in addition to lines, such as Bushnell Binoculars, George Forman Grills and Eton Radios.
Jacobs added, “Supplementing the watch and binocular lines with iLuv, jWin, Polaroid and several other high end personal electronic products will enhance the product line we can offer out distributors.”
“I am very happy to be able to offer the exclusive, proprietary, patented Hawk product line to the industry,” said Jacobs.
Jacobs concluded, “With the addition of NPI’s key veteran personnel, Premium Promo USA, will enhance customer relations, experienced product knowledge and production procedures used in NPI. Former New Products International’s personnel are instrumental for a smooth transition.”
For more information on Premium Promo USA, visit www.premiumpromousa.com.
