Prime Line, the Bridgeport, Connecticut-based exclusive industry supplier of the iconic Rubik’s brand in North America, has introduced seven new Rubik’s designs that go beyond the cube. The company’s newest offerings include the Rubik’s Mini Twist-A-Snake and Rubik’s Key Ring.
The Rubik’s Mini Twist-A-Snake is both an executive toy and stress reliever. It twists into a variety of fun, abstract shapes. Each of the six mini cubes that make up the snake can be decorated with either the same logo or different ones.
Prime Line’s other new Rubik’s items include a highlighter, magnetic highlighter set and a puzzle pen. Each of these items features the distinctive Rubik’s multi-colored cube design and are available in custom versions as well.
The centerpiece of the line is the classic Rubik’s 9-Panel Full Stock Cube, which has sold more than 350 million units at retail since it was introduced in 1980, the same year Prime Line was founded. Prime Line now offers an Express Rubik’s 9-Panel Full Custom Cube, which can be ordered with as few as 100 units and delivered within three weeks of proof approval.
“Rubik’s has been a staple of our line for many years and we expect that these new line extensions will help us sustain growth in the category for the foreseeable future,” said Jeff Lederer, president of Prime Line. “The beauty of the Rubik’s line is that it offers creative solutions for projects with themes like problem solving, storytelling, color, and nostalgia. The possibilities are endless and more ideas can be found at www.primeline.com/rubiks.”
For more information, visit www.primeline.com.
