Robert Schwarz, CAS, president of the Montvale, New Jersey-based Specialty Advertising Association of Greater New York Inc. (SAAGNY) announced the association’s board of directors has entered into an agreement to have Philadelphia-based Promo Marketing conduct the sales and marketing program for the Promotions East, the Association’s premier trade show conducted in Atlantic City, N.J. each June.
“After an extensive search, Promo Marketing was selected to conduct the sales and marketing programs for Promotions East, the largest industry trade show in the East,” Schwarz stated. “We are very excited to have an industry publisher and service provider working with us to market and sell the show.”
Matthew Barnes, publisher of Promo Marketing magazine, expressed how pleased his organization is to be involved in this critical aspect of the show. “We look forward to pairing our experienced sales and marketing resources with the industry’s most successful East Coast event,” said Barnes.
Schwarz added, “We are grateful to have had PPAI’s assistance for the last three years. Our board of directors, past presidents, volunteers and staff are now involved in planning a great event from June 1 to 3, 2009. We hope that with a stabilizing economy the industry will have a new growth period.”
“The agreement with Promo Marketing and its parent company, North American Publishing Company, will last four years, through the 2012 show,” Schwarz reported.
About SAAGNY:
The Specialty Advertising Association of Greater New York Inc. is the largest regional association in the promotional products and specialty advertising industry. It serves the interest of the industry in New York, New Jersey and Connecticut. SAAGNY is a member of the Regional Association Council and a Regional Affiliate of PPAI.
About Promo Marketing:
Promo Marketing, a division of North American Publishing Company, is the source of product and marketing information for distributor sales professionals lead by the industry’s most preferred publication, Promo Marketing magazine. Promo Marketing provides a variety of industry resources dedicated to helping distributor sales professionals Including end-buyer catalogs and online services.
