The Specialty Advertising Association of Greater New York Inc. (SAAGNY) based in Montvale, New Jersey announced that PROMOTIONS EAST 2009 posted a verified attendance of nearly 3,600 distributor sales professionals from 1,735 companies, up more than 16% from last year.
The 2009 show was a new beginning for PROMOTIONS EAST. SAAGNY, along with it’s five sister regional associations, CPPA, MAPPA, NEPPA, SACDV and TRASA, engaged Promo Marketing for this year’s sales and marketing responsibilities. The show delivered the region’s most successful verified attendance and concluded with an intense post-show buzz, reaffirming PROMOTIONS EAST’s position as the industry’s premier East Coast event. Both suppliers and distributors left the 2009 trade show with exciting feedback on the education, networking and special events.
Carol Walkner, MAS and national sales manager of Linden, New Jersey-based Jayline International, said, “After 30 years of shows I must say that this year’s PROMOTIONS EAST show was one of the best shows I have ever attended. Perhaps that’s too mild—it may have been the best show I have ever attended.”
Andrew Mackay, president of East Northport, New York-based ColorStrike/Liquid Technologies, said, “I consider the show a great success! Distributors showed great enthusiasm and interest in seeing, touching and learning more about our unique interactive product line.” Mackay continued, “We had close to 1,000 distributors stop by our booth, received over 100 sample orders and distributed 500 catalogs. We are looking forward to doing the show again next year.”
PROMOTIONS EAST 2009, held June 1-3 at the Atlantic City Convention Center, featured a jam-packed education program with 5 tracks and 25 sessions. Programming was highlighted by the “Consumer Product Safety Improvement Act (CPSIA)—The Impact on our Industry” panel discussion, which provided a general overview of the law and requirements for product scanning, certified lab testing, distributor/end-user product information and CPSIA certification. In addition to education and networking, attendees were energized with several contests throughout the show to enhance the experience and create excitement.
“We could not have asked for better results for the 2009 show,” said Jonathan Riegel, president of SAAGNY. “Distributors were thrilled with the education program and special events, and exhibitors continue to comment on the networking and great show traffic at their booths. The partnership with Promo Marketing has proven to be very beneficial and we look forward to our continued collaboration and success for several years to come.”
Matthew Barnes, publisher of Philadelphia-based Promo Marketing, added, “Promo Marketing is very pleased with the results of PROMOTIONS EAST 2009 and we are confident that our exhibiting suppliers will benefit significantly from their participation.” Barnes added, “We are delighted to be part of such an important industry event. SAAGNY and its five regional partners continue to deliver a valuable trade show experience for both distributors and suppliers.” Barnes concluded, “We are motivated and determined to build on the success of this year’s show and look forward to 2010.”
Stay tuned for information on PROMOTIONS EAST 2010 at www.promotionseast.org.
About SAAGNY
The Specialty Advertising Association of Greater New York, Inc. (SAAGNY) is the largest regional association in the promotional products and specialty advertising industry. It serves the interest of the industry in New York, New Jersey and Connecticut. SAAGNY is a member of the Regional Association Council and a Regional Affiliate of PPAI. SAAGNY’s headquarters is in Montvale, New Jersey.
About Promo Marketing
Promo Marketing, a division of North American Publishing Company, is the source of product and marketing information for distributor sales professionals, lead by the industry’s most preferred publication, Promo Marketing magazine. Promo Marketing provides a variety of industry resources dedicated to helping distributor sales professionals, including end-buyer catalogs and online services.
For more information, visit www.promomarketing.com.
