This just seems counterintuitive, to be honest. Specific statistics vary, but at least half of all American women wear size 14 or above (which is considered to be “plus size” by the fashion industry, though I don’t exactly know why). This segment of the buying population has been historically overlooked for decades—sizes are hard-to-find, clothes are not cut to fit curves, there’s a dearth of trendy options, etc. Wouldn’t it be better business, particularly in a recession, to finally listen to a famously ignored faction? Loyalty weathers any storm. (New York magazine)
Related posts
-
Labels Are a Big Deal: Don’t Trust Them to Just Anyone
Let’s look at three real-life scenarios that can occur when industrial labels do not perform as... -
Know the Difference Between Debit and Credit on QuickBooks
While a debit card looks and is accepted as a credit card, they are very different... -
Never Use the F Word
In sales we need to learn to avoid using the F word. No, not that F...