If you run a clothing brand or apparel business, you already know screen printing delivers unmatched quality, but screen-printed transfers take that power even further. They can give you the look and durability of traditional screen printing without the setup costs, labor time, or production bottlenecks. And when you understand how to fully leverage them, they become a cost-effective way to boost margins, reduce waste, and grow your product line.
With a little planning and creativity, one design can turn into a full collection of coordinated apparel and accessories that drive add-on sales, elevate your brand presence, and stretch your production budget. Use the strategies in this guide to build smarter collections and get more value from every transfer order.
The Case for Screen-Printed Transfers
Stop wasting leftover transfers! Too many apparel decorators fall into the habit of using one design for one product. If you do this, you’re leaving money on the table! You’re never limited to a single garment, placement, or color. Repurposing one design, or simple variations of it, across multiple garments and accessories creates natural add-on opportunities.
Customers love matching items, whether that’s a coordinating hoodie, tote bag, or belt bag. It helps them style their new purchase while also boosting brand recognition every time those coordinated pieces are worn together.
Another common misconception is assuming versatility applies only to direct-to-film (DTF) transfers. In reality, screen-printed transfers are equally, if not more, versatile for apparel decorators.
Here are some reasons why:
- Cost-Effective in Higher Quantities: Order in bulk, save money, and use leftover prints to fulfill reorders on demand or expand your product line.
- Soft, Professional Feel: A retail-quality finish makes them ideal for clothing brands looking to level up.
- Fast Application: For bulk orders or high-volume jobs, screen-printed transfers press significantly quicker than DTF (about 4-6 seconds vs. 12-15 seconds, respectively).
Read the rest of this feature on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
