I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
YES! YES AND YES!
It’s easy. You can spend whatever you want. Marketing doesn’t have to break the bank. If you move forward, you’ll separate yourself from most of your competitors. You’ll become interesting.
I was lucky. I happened to work with several companies that believed in marketing. They liked showing samples and were excited to tell their story.
Consequently, they grew. They attracted the market’s best reps. They got noticed by brands we all admire. They turned on their machines and reduced pressure on price. Their marketing worked.
Marketing isn’t complicated. Spend a minute with these questions and get started.
Read the full feature on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
