Kurt Vonnegut once said that every story has a shape. He famously drew them out; the rise and fall of fortunes, the emotional arcs that make us human. But if he were alive today and scrolling through LinkedIn, he’d probably look at our feed of “Print is Dead” and “Print is Not Dead” headlines and say, “My god, what a boring plot.”
It’s the same story over and over again, someone declares print dead, someone else heroically revives it, and the comment section turns into a eulogy that never ends. At this point, we’re not even mourning. We’re just looping.
Can we bury that headline once and for all?
Print doesn’t need CPR. It needs context.
Because while everyone was busy writing obituaries, print evolved. It automated, personalized, connected, and integrated. It turned into something that doesn’t fit neatly into a black-and-white debate. The conversation isn’t about survival anymore, it’s about transformation.
You know what’s actually dead? The idea that innovation only happens on screens.
Print has shape. It has story. It has texture. It’s the place where creativity meets engineering, where craftsmanship didn’t vanish, it just learned how to talk to software.
And let’s be real, there is no world without printing.
Read the rest of this story on Printing Impressions, a publication of ASI’s strategic partner PRINTING United Alliance.
