As Super Bowl 50 (aka the reason why the 50-yard lines were gold during this NFL season) approaches, the NFL Shop at Super Bowl will open its doors at the Moscone Center West in San Francisco, where it will stock exclusive Super Bowl 50 merchandise.
According to KRON4, the store, which is the largest NFL shop, will have more than 1,500 styles and products, including apparel, drinkware, footballs and caps.
Fans can also create their own personalized products, including Nike jerseys, New Era caps, Levi’s denim jackets and more.
The shop will be open Jan. 30 to Feb. 7—the day of the big game. Until then, Denver Broncos and Carolina Panthers fans can still shop for AFC and NFC Championship merchandise elsewhere.