Sustainable print is no longer a niche request from a handful of environmentally conscious brands. It is now a procurement requirement. Corporate buyers are actively searching for terms like eco-friendly printing requirements, ESG printing requirements, and sustainable print procurement. If your print company cannot confidently answer those questions, you are not just missing opportunities. You are being excluded before the bid even starts.
In 2026, winning sustainable print contracts is about more than offering recycled paper. It requires operational transparency, documented processes, and a sales strategy built around measurable environmental impact. This guide will show you how to align your print business with sustainable print marketing expectations and position yourself as the partner corporate buyers are looking for.
Why Sustainable Print Contracts Are Growing Fast
Corporate sustainability mandates are accelerating, and procurement teams are under increasing pressure to vet vendors more thoroughly. Printing companies that understand this shift can position themselves ahead of competitors who still treat sustainability as an add on. Recognizing why demand is increasing helps you proactively shape your messaging and operations.
Large organizations now operate under formal ESG frameworks. Procurement teams are under pressure to demonstrate environmental responsibility across their vendor networks. Print is often an easy target for scrutiny because it is visible, tangible, and measurable.
Here is what is driving demand:
- Corporate ESG reporting requirements
- Scope 3 emissions tracking
- Brand reputation management
- Consumer demand for responsible sourcing
- Internal sustainability pledges
Important: Many corporate buyers are not asking whether you offer sustainable options. They are asking for proof that your standard processes already meet ESG printing requirements.
If your website, sales materials, and proposals do not clearly outline your sustainability practices, you may never make it to the short list.
Read the rest of this story on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
