Key Takeaways:
• The Kanata Group (asi/73520) has launched TRUESEAM, a performance apparel division that expands beyond its core towel, blanket and footwear product categories.
• The line debuts with jerseys, fan shirts, fleece sweatshirts, bucket hats and headbands.
The Kanata Group (asi/73520) is diversifying its product lineup with custom performance apparel.
The Earth City, MO-headquartered supplier, primarily known for towels, blankets and footwear, has launched a new performance apparel division called TRUESEAM.
“The custom sublimated apparel market has become an extremely competitive category. We are focused on bringing flexibility and value to our distributor partners through our key differentiators,” said Joe Huber, senior vice president of sales at The Kanata Group.
According to the company, TRUESEAM combines domestic production, low minimum order quantities and rapid turnaround times. While fabrics are sourced from established international mills, each TRUESEAM garment is printed, pressed, cut and sewn at the division’s Dallas facility.
“No longer are distributors faced with the hurdles of higher minimums or longer lead times,” added Huber. “Our customers can launch a program with six pieces, prove it out and scale, all without leaving the country.”
The division launches with fan shirts and jerseys, fleece sweatshirts and other apparel accessories like bucket hats and headbands.
The Kanata Group family of brands includes Kanata Blanket, Kanata Towel, NeetFeet and now TRUESEAM. With a specialization in fast turnaround times for large-scale orders, Kanata partners with professional sports teams in the MLB, NFL, NBA, NHL and MLS to deliver game-day giveaways and fan engagement campaigns.
