Printing industry leaders are being tested like never before. Between economic uncertainty, changing buyer habits, labor shortages, and fast-moving tech, the old playbook just doesn’t cut it anymore. What used to be your edge? It’s now just table stakes. Many businesses are using this uncertainty to gain a competitive advantage – how about your business?
The companies that will survive—and more importantly, thrive—are the ones that stay grounded, move with purpose, and stay focused on what matters most to their clients and teams. In my experience, four areas stand out: agility, innovation, communication, and talent. Let’s zoom in on agility and innovation—and how they impact both retention and acquisition.
Agility: A Strategic Advantage in a Shifting Market
Agility isn’t about chasing every trend or reacting to the loudest voice in the room. It’s about being able to anticipate, adapt, and pivot without losing your footing. In print, that might mean flipping a production schedule for a client in a bind, or recommending a new format based on current trends.
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