Today, everything is about standing out. Brands can no longer afford to be boring. And that definitely applies to branded merchandise.
Deana Iribe, owner of The Print Bakery, says this push for uniqueness is just a sign of the times: “People are just trying to always be more creative. They’re always trying to outdo somebody. People always say, don’t compete against other people, but legitimately, everybody competes against other people. They want to make things bolder, basically they just want more visibility of what they’re doing.”
So as a decorator, how do you ensure your customers take a step beyond the standard left-chest logo? How are you helping elevate their brand?
Successful branded apparel strikes a balance between creative expression and everyday wearability, with technology and embellishment options giving decorators new ways to move beyond standard logo placement and create apparel that feels more like retail than promotional.
Read the full article on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
