In 2018, Counselor Top 40 distributor Geiger (asi/202900) acquired BTC Group, a prominent distributorship based in the United Kingdom. The acquisition proved foundational to what would become Geiger’s international expansion efforts.
Since then, the Lewiston, ME-headquartered company has formed a strategic business unit, Geiger International, that’s focused on growing the distributorship’s presence in global markets. And grow Geiger has: The family-owned firm has acquired six more distributors in the United Kingdom and another in Germany.
“We’ve made great strides in the last five years with our expansions in the U.K. and Europe, and we will continue on into the Middle East and Asia,” says Vicky Kinasz, the U.K.-based president of Geiger International. “I think that distributors who want to operate at a level with global clients will find they need to have a similar approach in order to offer the service that such clients will require.”
Read the rest of this feature on ASI Central.
