By Ilise Benun, marketing mentor
If you want to drive traffic to your Web site, PLUS get better rankings on Google, then other sites have to link to yours. And one way to do that is make your site a genuine resource for visitors.
What better way to start than adding a simple Resources Page, where your prospects and visitors will find useful links that relate to what they need and which complement your services.
Several of the Marketing Mentor clients have done just that and they are, I think, especially good models. There’s no “right” way to do this; each site takes a different approach. Don’t forget to bookmark the ones you like:
•Cross It Off Your List
http://www.crossitoffyourlist.com/resources.html
Includes lots of articles.
•Market It Write
http://www.marketitwrite.com/resources.html
Includes clear categories.
•Joan Damico Marketing Communications http://www.jdamico.net/resources/index.shtml
Includes Tips and Techniques.
•PK Scribe
http://www.pkscribe.com/html/nonprofit_resources.html
Includes past issues of her newsletter.
•Aaron Design Inc.
http://www.aarondesigninc.com/no_resources.htm
Includes reading recommendations.
•Bob Bly’s vendor page:
http://www.bly.com/newsite/Pages/vendors.php
For more marketing tips, visit www.marketing-mentor.com.
