On July 10, the car-share company Uber treated riders in New York City and Connecticut to a bag full of summer-themed items, as well as a chance to win a hotel stay in New York as part of its “Make Your Getaway” promotion, according to a press release.
When ordering a car, riders could enter the promo code BEACHBAG to unlock the “Beach Bags option,” and the free bag would be in the car when the user got picked up.
Each bag included towels, a paddleball set and water from Evian, copies of The Daily Summer and Lifestyle magazines, Urbanears headphones, Triwa sunglasses, SkinCeuticals skin products, Uber-branded portable chargers, and $100 for M.Gemi products. The whole gift bag was valued at $500.
One randomly selected bag also contained a complimentary two-night stay from July 17-19 at the Hotel Americano in New York, as well as $200 Uber credit.
Users could interact with Uber through the Twitter hashtag #MakeYourGetaway
https://twitter.com/Uber_NYC/status/619936330991149056
