In the wide-format media space, one segment is rapidly seeing a rise in popularity: pressure-sensitive substrates. Pressure-sensitive media (PSA), in general, has three main elements — the printable face, the adhesive layer, and then a liner to protect the graphic from sticking to the press or anything else until it’s time for installation. They are traditionally used for applications like stickers, labels, and packaging, but as the category grows, so are the ways printers are using it.
What’s Driving this Surge
“One significant driver is the increasing emphasis on environmentally conscious materials,” notes Dan Lawellin, business development manager at Kernow North America. “These PSA constructions are designed to support brand owners in conveying their environmental message effectively. We’re witnessing a range of developments in this area, from the expansion of liner-less systems, to the development of recyclable and compostable adhesive materials that separate cleanly and don’t disrupt the recycling chain.”
Another trend, notes Laura Slovensky, segment manager – graphics at Nekoosa, is the evolution of printing technologies. “One of the most significant recent developments in the pressure-sensitive media space is the introduction of UV-cured adhesive technology for graphic applications,” she says.
Ease of installation of these materials is another driving factor. Amanda Lowe, global marketing director at Drytac, notes, “Recent developments focus on ease of installation and versatility across a wider range of surfaces. Manufacturers are introducing media with air release liners to simplify bubble-free application, as well as products designed for rough and textured surfaces.”
Finally, it’s all about the end-use itself. Beyond just stickers, more brands are looking for new options for their branding. “We are seeing both demand for very low tac adhesives for removable marketing and promotional applications for very short-term use, and for very aggressive adhesives for low energy surfaces-such as plastic,” says Al Grant, marketing manager, Fusion Digital Paper.
Read this full story on Wide-Format Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
