Counselor Top 40 supplier Vantage Apparel (asi/93390) has launched Swagee, a web store platform designed exclusively for distributors. Swagee delivers a white-label experience, single-piece on-demand fulfillment and enterprise-grade technology, according to the Avenel, NJ-based supplier.
“Swagee reflects how the industry is evolving,” said Rob Watson, CEO of Vantage Apparel and a member of the Counselor Power 50 list of the most influential people in promo. “Distributors need speed, flexibility and technology that supports global program fulfillment. This platform gives them a modern foundation to grow, all without inventory risk or brand compromise.”
Swagee allows distributors to present a branded storefront under their own identity while Vantage powers fulfillment and production behind the scenes. End-users see the distributor’s brand, not Vantage’s. The platform supports single-piece, print-on-demand (POD) production, with no minimums, no inventory commitments and no back orders. Products are produced only when ordered. Other features of Swagee include dynamic logo visualization tools and a dashboard with enhanced reporting, SEO tracking and sales analytics. Plus, Swagee integrates with leading payment processors like Stripe and Apple Pay.
The platform can ship to more than 200 countries, thanks to Vantage’s European company, Lynka.
“From a technology perspective, Swagee was built to be fast, flexible and scalable,” said Chris Alfano, chief information and digital officer. “Distributors can launch sophisticated web stores quickly while relying on a secure, enterprise-ready platform that supports global programs and ongoing growth.”
POD adoption has been accelerating in the promo world, with ASI Research finding that 78% of distributors are offering POD as an add-on service for traditional promo clients.
Vantage Apparel ranked 35th on Counselor’s most recent list of top suppliers, with 2024 North American promotional products revenue of $55 million.
